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la-muh-roo

Our made-up word to describe a way of living that starts from the heart.

When we are comfortable in our own skin, we live the life we want to live. That’s what we’re here to give you.

When something or someone cares at the deepest level, and appreciates our “heart of hearts” self, it removes all stress and pretension. There is no complication – it’s just the highest level of love, comfort, and self-assurance. To us, everything should add this feeling to your life, especially the products you use every day.

For: You.

We make products that are unconditional. They are your go-to’s for fixing issues when they crop up, your simpler-and-better care for all chronic things, and the cleanest, most effective way to feel like you – the natural, core, quintessential you – all the time.

The root, core essence of something is where all the good stuff lives — and the same goes for your skin. That’s also exactly why our products work.

With our Heart to Heart Complex®, we pioneered a new way for your skin’s cells to communicate with each other directly, no matter what is going on a few layers up. Your skin wants to do the right thing – we make sure it can. So, bring who you are at your core to the table (or, mirror, perhaps?). That’s what we care about, and what our products bring out.

Our products live your life with you – unconditionally.

Our Anti-Ethos

Most skincare, cosmetics, and personal care companies will preach that you need to have at least 7 of their 50+ products to fix all the things you want to fix, and hopefully reach that ever-increasingly-shiny “glow.”

We won’t do this, and we won’t tell you that you aren’t doing enough for yourself. No try-hard necessary.

Our Story

From Nicole and Ande
Mother and Daughter, and Co-Founders

L'AMARUE was founded after years of research into the role of inflammation in our personal chronic health issues. We discovered the key to our Heart to Heart Complex®, the miraculous natural compound diindolylmethane 3’3 (aka DIM), while delving into natural treatments for endometriosis and other tricky hormonally-related issues.

After seeing the effect it had on both of our skin wants and needs, from anti-aging and acne to rosacea and KP, we were not only shocked that this wasn’t being used in everything, but more importantly – we felt like our real selves, free of the things that interfered with that feeling. That’s where L'AMARUE began.

We wanted to make products that encapsulated that feeling we had when we realized how it felt to feel like our natural selves at their very best. So, we set out to get it done. We spent more than a year of R&D to craft the formulations for our core three products: The Eye Cream, The Face Cream, and The Body Cream. For each product, we made sure it ticked the following boxes: life-simplifying; familiar; warm but elegant; works for everything, and works so well.

The result is three products that are not only more effective than everything else out there, but are simple, personal, unconditional, and that can live your whole life with you. We look at them as the “perfect jeans and white t-shirt” of skincare — something you can’t live without, and that you rely on. Our first core products officially entered the world in December of 2019.

Since then, we’ve been lucky enough to welcome tens of thousands of people into our family, and our “cute pink” patent-pending Heart to Heart Complex® has now helped address over 50 different skin conditions (and counting!). We can’t wait to keep growing the L'AMARUE family, develop new groundbreaking products, and help everyone feel like a natural, one tube at a time 💙

Our Family Faves

The Duo $96 $113

The bundle of non-negotiables for a happy face

or 4 interest-free payments of $24

New!

The Jumbo Body Cream

$89 $105

Our first-aid butter & foundation of your body's skin health – now in permanent bathroom and kitchen counter size.

Coming soon! Sign up for early access:

la-muh-roo

Our made-up word to describe a way of living that starts from the heart.

When we are comfortable in our own skin, we live the life we want to live. That’s what we’re here to give you.

When something or someone cares at the deepest level, and appreciates our “heart of hearts” self, it removes all stress and pretension. There is no complication – it’s just the highest level of love, comfort, and self-assurance. To us, everything should add this feeling to your life, especially the products you use every day.

For: You.

We make products that are unconditional. They are your go-to’s for fixing issues when they crop up, your simpler-and-better care for all chronic things, and the cleanest, most effective way to feel like you – the natural, core, quintessential you – all the time.

The root, core essence of something is where all the good stuff lives — and the same goes for your skin. That’s also exactly why our products work.

With our Heart to Heart Complex®, we pioneered a new way for your skin’s cells to communicate with each other directly, no matter what is going on a few layers up. Your skin wants to do the right thing – we make sure it can. So, bring who you are at your core to the table (or, mirror, perhaps?). That’s what we care about, and what our products bring out.

Our products live your life with you – unconditionally.

Our Anti-Ethos

Most skincare, cosmetics, and personal care companies will preach that you need to have at least 7 of their 50+ products to fix all the things you want to fix, and hopefully reach that ever-increasingly-shiny “glow.”

We won’t do this, and we won’t tell you that you aren’t doing enough for yourself. No try-hard necessary.

Our Story

From Nicole and Ande
Mother and Daughter, and Co-Founders

L'AMARUE was founded after years of research into the role of inflammation in our personal chronic health issues. We discovered the key to our Heart to Heart Complex®, the miraculous natural compound diindolylmethane 3’3 (aka DIM), while delving into natural treatments for endometriosis and other tricky hormone-related issues. After seeing the effect it had on both of our skin wants and needs, from anti-aging and acne to rosacea and KP, we were not only shocked that this wasn’t being used in everything, but more importantly – we felt like our real selves, free of the things that interfered with that feeling. That’s where L'AMARUE began.

We wanted to make products that encapsulated that feeling we had when we realized how it felt to feel like our natural selves at their very best. So, we set out to get it done. We spent more than a year of R&D to craft the formulations for our core three products: The Eye Cream, The Face Cream, and The Body Cream. For each product, we made sure it ticked the following boxes: life-simplifying; familiar; warm but elegant; works for everything, and works so well.

The result is three products that are not only more effective than everything else out there, but are simple, personal, unconditional, and that can live your whole life with you. We look at them as the “perfect jeans and white t-shirt” of skincare — something you can’t live without, and that you rely on. Our first core products officially entered the world in December of 2019.

Since then, we’ve been lucky enough to welcome tens of thousands of people into our family, and our “cute pink” patent-pending Heart to Heart Complex® has now helped address over 50 different skin conditions (and counting!). We can’t wait to keep growing the L'AMARUE family, develop new groundbreaking products, and helping everyone feel like a natural, one tube at a time 💙

Our Family Faves

The bundle of non-negotiables for a happy face

Lightweight

Works fast

Fades blemishes

AM and PM

or 4 interest-free payments of $24

New!

The Jumbo Body Cream $89 $105

Our first-aid butter and the foundation of your body's skin health. Now in perfect permanent bathroom and kitchen counter size!

Coming soon! Get early access here:

Even our emails love you.

Sign up for discounts, toolkits for happy skin and happy mind, and new products!