About – L'AMARUE
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A way of doing things

from the heart.

When we're comfortable in our own skin, we have the confidence to live life straight from the heart. That’s what we’re here to help you do!

If your mom could create the perfect skincare for you, with a mom's special way of getting to the heart of the problem, blending in endless research for you, wholesome ingredients, and lots of love –– it would be L'AMARUE.

In fact, that's exactly how we started.

Woman holding a child, both smiling, with labels 'Ande' and 'Nicole.'

L'AMARUE began when Ande, the daughter part of our mother-daughter team, started facing unrelenting skin concerns due to autoimmune issues and PCOS. Absolutely nothing worked – not prescriptions or challenging diet and lifestyle changes. So Nicole, a.k.a. mom, did what moms do and dug into the root causes of these problems.

She discovered the crucial role of hormone balance in skin wellness. By applying renowned natural hormone-balancer DIM topically, they found an effective solution for Ande's skin issues and even reversed signs of aging for Nicole. Needless to say, they patented that right away!

With such breakthrough results, they went further and imagined not just an innovative ingredient, but the simplest, most effective skincare possible. By combining non-toxic, high-performance ingredients with essential nutrients, L'AMARUE now creates shockingly simple, holistic, and effective skincare for every skin type, age, and skin need.

Think of it as the white t-shirt and jeans or the little black dress of skincare — versatile, natural, and confidence-boosting. No stress, just great results and lots of love.

"Beauty is the harmony of purpose and form."

-Alvar Aalto

Simple Now Means Effective, Too

Simplicity every day is an obvious thing to want – but it's becoming rarer and rarer in beauty...

The beauty industry tells us that we have to keep adding products, even if just to squeak out some imperceptible result. If all those products and complicated routines are really so effective, why do you need so many of them...?

Instead, we focus on root cause science, coupled with the highest quality, holistic, comprehensive formulations. This creates hyper-effective minimalist routines for every skin need your have.

Fewer products, less money, less time, less stress, less waste.

Oh – and life-changing results you can't get anywhere else.

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The Little Ingredient That Could

Meet our Heart to Heart Complex®, the patent-pending natural ingredient that has the deep conversation you and your skin need.

It naturally directs your skin's cells to communicate in a healthy, focused, clear way. By encouraging positive protein pathway signaling, it keeps the skin's set of instructions simple, for all your skin wants and needs.

Don't underestimate it just because it's cute and pink.

Learn All About the Breakthrough →

The Little Ingredient That Could

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Picking The Best Ingredients

We use only the best, non-toxic, holistic ingredients.

All of our formulas are carefully designed to maximize their effectiveness. We created the most nutrient-dense bioavailable formulations possible because our goal was to provide the best products possible.

The beauty industry often works with white-labled formulas shared by numerous brands, with very little differentiation or thought. We started from outside the beauty industry, so we created our products to maximize their value, not to provide as little as possible for the price.

Our logo is the only logo that will ever have these formulations, including our patent-pending Heart to Heart Complex®.

Clean, Non-Toxic, & Cruelty-Free

No harsh ingredients, known toxins, or animal testing.

Sensitive-Safe

Every formula we make is suitable for sensitive skin.

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Proudly US-Made

Always researched, developed, and manufactured right here in the USA.